Baby Boomers by Phil Frazier
There are millions of Baby Boomers. They are starving for music. The Non-Major Artist could feed them plenty of music.
There’s a station in my area called KFOG, broadcasting out of San Francisco and San Jose, CA. KFOG station has the slogan “World Class Rock.” They play quite a bit of what is now termed Classic Rock and they also play, Roots Rock, Americana, some Blues and current releases, almost 99% from Major Labels. I strongly feel that the Baby Boomer market is a huge market that will pay for music. The Net hasn’t catered to the Baby Boomers very much on most of the music sites that I have seen. Most music sites tend to be to spread out regarding genre’s and a heavy emphasis on Techno, Hip Hop and Pop.
“With the dip in music sales in the past few years one might expect executives to cultivate the growing, loyal and affluent older audience. No, that hasn’t been the case. Unit sales last year of album-length CDs and cassettes fell nearly 3%, to about 763 million,” USA TODAY
Many music companies don’t consider Baby Boomers. Their main mission is finding the next hot trend while keeping costs low. This trend prompted several labels to drop veteran acts.” USA TODAY
The Baby Boomers are probably not the club attendees as much as they are Concert attendees. I feel that if a music site would focus towards the baby boomer music lovers and that would also advertise consistently in off net in zines that Baby Boomers read that a music site could have an excellent chance of CD sales. Statistics show that people in their 30s and beyond are more likely to purchase music than younger music lovers.