I released my first book last year, and I only marginally supported it. Marginal support means marginal success. So, I kept my day job and tried to figure out why my life hadn’t taken off in the direction I wanted it to. It didn’t take a rocket scientist to realize that it was my willingness to support my book. Earlier this year I began truly pushing my book. So, where am I now? I work from home as full-time writer. What’s changed? Nothing has changed but my outlook. As a marketing major I pulled out my old notes and started building a six-point plan. This plan will work.
1. Identify: Find your identity. What is your niche in the industry? What makes your product special? How will the public see your work? Sit down and spend several hours determining how you want to be identified. For example, I choose to be a novelist.
2. Simplify: Simplify the image, the sound, the idea behind your identity. Simplify your plans, now is not the time for a $2,000 marketing blitz, now is the time for smart thinking. Print bumper stickers and business cards; have pencils made; print and handout pamphlets … grass roots is underrated. Think outside the box. Simplify your image down to one sentence. How many slogans can you remember that stretch past 6 words? As an example, for my book my simplified answer is this: “A book about redemption.”
3. Revitalize: Find fresh influences, don’t close doors to new ideas. Everyone has new ideas that can help build a fan base, and lots of people are willing to help! Don’t be afraid of new ideas.
4. Mobilize: To borrow from another great slogan, “Just do it!” Quit talking about success, go out and find it. Knock on doors!
5. Verbalize: Nothing happens unless you start the ball rolling. This is about getting out there and exercising your plans.
6. Be Recognized: Get out there. Be recognized for your work. Shake hands, sign books, sign c.d.’s, get out there!
Those are the six rules I applied. Let me also tell you about the greatest marketing tool you will ever have … you. You are the first step in success. Put on a smile, it won’t kill you. Act professionally, it won’t kill you. Be successful in your own heart and mind and the public will follow.