This is an interview of the founder of Raw42 a company that does a&r; work.
GOM: How long have you been in the music buisness
Sale Scheibe: Since 1995/1996. Around there anyway. My first foray into the music business was limited – it was creating Raw42, a small electronic music cyberzine sitting in the furthest corner of the web.
GOM: Would you encourage other entrepemuers to enter the world of music? and if so why?
Sale Scheibe: Sure, depending on what they want to do in music. If it’s to get their music heard or for the fun of playing then absolutely. If it’s strictly for business, I’d say it depends on what sort of business they want to do. Running a label successfully is a lot of work, probably far more work than people expect. I think the most important thing anyone can do before getting into the music business is research.
GOM: What was the purpose of raw42 when it started and how has it changed over the years?
Sale Scheibe: Raw42 started out life as a web based magazine for electronic music, mostly focusing on reviews, interviews and audio tech articles. It stayed that way for a few years, until Ian sims took over as the CEO in 2000. He steered the magazine toward a licensing and publishing business. And we also focused our energy on starting up 2 labels to compliment the publishing/licensing areas, and to feature some of the most talented artists coming through Raw42.
GOM: what is your opinion on file sharing? (kazaa, morpheus ect)
Sale Scheibe: Depends on the perspective I suppose 🙂 Personally, I’ve used Kazaa and Morpheus to find obscure remixes and old songs no one cares about anymore and it’s been fantastic for that. But I don’t bother really downloading entire CDs. The real versions sound better anyway. Sometimes I’ll use it to download and listen to tracks from a new CD I might want to buy and base my decision to purchase on that.
GOM: what do you have planned for the next few years?
Sale Scheibe: For Raw42 – to build the licensing and help artists get exposure – and get paid for their work. For the labels, to see Paradise on the Billboard Dance Charts (should happen next week!). To work with new electronic labels in order to get more of our artists on CD. That’s where we’re headed now, and for the next couple of years.
GOM: what is “YOUR” personal favouret song?
Sale Scheibe: Ack… I have many favourites! Just one? hhmmm… Prick’s “No Fair Fights” does it for me all of the time.
thank you sal!